Web Equity Show

WES S04E08: Growth Strategies

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Once you’ve purchased an online business, implementing certain strategies to grow and expand it become important. Whether you have a single business or are running a large portfolio like Ace, this episode sheds light on strategies we have come across or even implemented ourselves.

As we discuss the five strategies you can use, keep in mind your approach will be specific to the business you’re buying PLUS the skills you bring to the table.

From content marketing to strategic acquisitions to CRO and more, this episode offers something for all types of business owners. We’ll cover what each strategy is, where they work, and give you valuable tactics/examples so you have a firm grasp on the topic.

Digging the show? Please do stop by iTunes and give us a review when you get a chance – we’d really appreciate it!

Alright, let’s dig in…

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What You’ll Learn From This Episode:

  • Content Marketing
  • Multi-Channel Selling (Typically “product” or “service” related businesses)
  • Conferences & Tradeshows (And Retreats!)
  • Strategic Acquisitions
  • Conversion Rate Optimization

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S04E02: Comparing 6, 7, and 8 Figure Deals

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Subscribe to our VIP LISTThe industry has seen a tremendous amount of growth in the past few years, with larger and larger deals being closed.

This has led to an increase in both the volume and size of deals being done.

We wanted to take this episode to look at some of the similarities and the differences between 6, 7, and 8-figure deals being done.

There are some interesting break-points we wanted to touch on, and so we’ve broken it down into the following ranges:

  • $100K – $300K
  • $300K – $1M
  • $1M – $5M
  • $5M – $10M
  • $10M+

We’ll look at the types of buyers in each range, what to look for, and what to look out for on both the buy and sell side.

Please make sure to stop by iTunes and leave us a review! Your support helps keeps the show alive!

Alright, let’s dig in…

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What You’ll Learn From This Episode:

We’re going to look at the similarities and differences in deals done across the following ranges:

  • $100K – $300K
  • $300K – $1M
  • $1M – $5M
  • $5M – $10M
  • $10M+

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S03E10: Seller Final Steps

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Subscribe to our VIP LISTWe’re SOOO close…now let’s wrap this deal up!

In this episode, we look at some of the final steps you’ll need to take to close the deal and then look at both post-sale support and some next steps you can take after an exit.

 

Many sellers start spending the cash before it’s even hit their bank account, but that’s a REALLY bad idea. The deal isn’t done until you’ve got the money in the bank, so you’ll want to be careful all the way through the process.

So…what’s next? We’ll look at some of the smart-money moves you can make that allow you to celebrate the sale, but also put that money back to work for you.

This is the LAST episode of Season 3 and wraps up our Seller Series. We hope you enjoyed it!

Please make sure to stop by iTunes and leave us a review! Your support helps keeps us going.

That’s it for now, but we’ll plan to have an entirely new season starting later this year. We’ll shoot you an email when it’s on again, so make sure to sign up for our email list!

Alright, now check out the show:

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What You’ll Learn From This Episode:

  • CLOSE THE DEAL!
  • Continue To Meet Agreed Obligations With Business Buyer
  • Celebrate…But Not TOO Much!
  • Consider A Break To Clear Your Head
  • Start Your Next Project
  • Put That Money To Work For You

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S03E06: Listing Your Business For Sale

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Subscribe to our VIP LISTWhere can you go if you’d like to list your online business for sale? What are the pros and cons of listing privately vs. using a broker? What information should be included in the listing?

These are the questions we’ll answer in this episode. We look at the four main ways to sell your online business and discuss the advantages and disadvantages to each.

After listening to this episode you should have a strong idea on the best place for you to list and ultimately sell your online business.

Are you digging the show? Please stop by iTunes and leave us a review! We’ll give you a mention on the show and we’d love to hear your feedback!

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What You’ll Learn From This Episode:

  • 4 Main Ways To Sell Your Online Business
  1. Do it yourself
  • Put together documentation
  • Decide on a “central” place to list and sell your business
  • Format your write-up
  • Publish your central listing
  • Advertise your central listing

2. Flippa

  • Put together your documentation
  • Decide on Classified Vs. Auction Listing
  • Submit all of the information, pay the listing fee, and follow the format we laid out in the DIY approach
  • Decide on Reserve Vs. No Reserve
  • Select your advertising options
  • Publish on Flippa!
  • Advertise your central listing

3. Brokers/Marketplace

  • Put together your documentation
  • Pay listing fee and/or submit your information through the order form
  • Expect to answer a list of questions
  • Within 1-2 weeks expect to hear whether your listing was approved and the listing price for final approval
  • Agree on the price and have your business listing go live

4. Private Equity Groups

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S03E04: Preparing To Sell Your Online Business (Part 2)

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Subscribe to our VIP LISTIn last week’s Part 1 of this 2-part series, we looked at the preliminary steps you’d want to take if you plan to sell your business – from getting started all the way through 12 months out.

This week, we’ll cover the process from 9 months out all the way through the day you list your business for sale.

We’ll dig into growing your revenue, cutting expenses to maximize your earnings/margins, and putting teams and process in place to maximize the value of your business.

The goal with this 2-part episode is to give you a blueprint you can use to list (and ultimately sell) your business for the best price.

If you’re thinking about selling your business in the next 12 months, you’ll definitely want to give this one a listen. You’ll likely pick up a few tips you can use along the way.

 

 

Fan of the show? Please stop by iTunes and leave us a review! We’ll give you a shout on a future episode and would love the feedback!

Have a question? Feel free to use Speakpipe to record a question and we’ll do our best to answer it on an upcoming episode of the Web Equity Show.

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What You’ll Learn From This Episode:

  • 9-6 Months Out From A Potential Sale
  • 6-3 Months Out From A Potential Sale
  • 3 Months Out From A Potential Sale To Listing

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S03E03: Preparing To Sell Your Online Business (Part 1)

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Subscribe to our VIP LISTWhat are the exact steps you need to take if you want to sell your online business?

That’s the question we’re tackling in this 2-part episode.

We’ve shared tips/tricks in previous episodes and on the Empire Flippers Podcast, but we wanted to see if we could break the process down specifically for a potential seller.

We’ll be walking you through exactly what you need to setup and prepare if you have a mind to sell:

Phase I – Getting Your Business Started. Why do you need to think about an exit from day 1? What can you do to better set yourself up for a successful exit?

Phase II – Growing/Scaling Your Business. What steps can you take during the growth process that will improve value?

Phase III – 12 Months Out. What can you do when you’re 12 months out from a potential sale to maximize the value of your business?

In these two episodes, we’ll walk you through, step-by-step, from creating your business up to getting the online business ready to list.

If you’re at all interested in hearing about how to sell your online business, these two episodes will help you get there.

Fan of the show? Please stop by iTunes and leave us a review! We’ll give you a shout on a future episode and would love the feedback!

Have a question? Feel free to use Speakpipe to record a question and we’ll do our best to answer it on an upcoming episode of the Web Equity Show.

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Getting Your Business Started (Phase 1)
  • Growing/Scaling Your Business (Phase 2)
  • 12 Months Out From A Potential Sale (Phase 3)

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S03E02: The Best Time To Sell Your Online Business (Reasons Why People Sell)

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What are the REAL reasons people sell their online businesses?

Sure, most of them say it’s because they’re going to “work on other projects” or something like that – but what’s the real reason behind that answer?

In today’s episode, we’re going to look at the reasons behind selling your business and review the good and not-so-good reasons it might be time to sell.

Digging the Web Equity Show? Please stop by iTunes and leave us a review! We’ll give you a mention on the show and would appreciate the feedback!

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What You’ll Learn From This Episode:

1. Are you emotionally ready to sell?

  • Are you ok giving up your baby?
  • Do you have something else exciting to do?
  • Am I bored with the business?

2. Is the business ready to sell?

  • Are you tracking traffic and financials?
  • Are they trending well? Showing profit?
  • Do you have processes documented and organized?
  • Can someone unfamiliar with your business

3. Are market conditions right for selling my business? (Can you time the market?)

  • Sellers market (in 2017 at least)
  • Economy is strong – lots of money to invest
  • Baby boomers cashed up and looking for retirement projects
  • All brokers/marketplaces showing strong year-over-year growth
  • Sophistication in online businesses has increased, strengthening the barrier to entry.

4. Are there more personal reasons you should sell?

  • The company/business has outgrown your skills (or interests).
  • The market is moving against you.
  • You’re having life events/issues.
  • A lucrative opportunity presents itself.

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S03E01: Introduction To Selling An Online Business

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Subscribe to our VIP LISTWe’re back!

Welcome to Season 3 of the Web Equity Show. In this season we’re going to walk you through, step-by-step, the exact process for selling an online business.

We’re doing these in seasons because we want you to have a long-form walk-through on the process. If you’re interested in buying, we’d highly recommend you check out Season 2 here.

In this episode, we dig into exactly who buys online businesses, take a look at how they’re valued from a buyer perspective, and discuss the various places you can look to when you want to sell your business.

This is primarily an introductory episode to selling an online business, so if you’re more experienced you might want to skip ahead to some of the later episodes.

 

Are you digging the show? Please stop by iTunes and leave us a review! We’ll give you a mention on the show and we’d love to hear your feedback!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Who Buys Online Businesses?
  • How Are Online Businesses Valued?
  • Where Can I Sell My Online Business?
  • Frequently Asked Questions
  1. Why would I ever sell my business if it continues to make money?
  2. Which businesses will sell and which won’t?
  3. I’m still building an online business. Where can I go to learn more about selling an online business?

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S02E02: Analyzing Websites For Beginner Buyers

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Subscribe to our VIP LISTNow that we’ve covered some of the basic business models in Season 2, Episode 1, it’s time to start looking at some of the terms and ways to quickly scan/analyze potential website purchases.

We take a look at terms like ROI, EBITDA, and how they apply to online businesses.

We also look at some of the metrics that, at a glance, might help you quickly disqualify a potential purchase. (Or know that you need to dig a bit deeper)

 

If you’re liking this show and want to give us some love, make sure to stop by iTunes and leave us a review! That’s the best way to support the show and helps us spread the word.

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What You’ll Learn From This Episode:

  • The Metrics
  1. Multiple
  2. ROI – Return of Investment
  • The 2 Biggest Disqualifiers
  1. History
  2. The Growth Plan

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Ep #5: Negotiating The Deal

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Subscribe to our VIP LISTTrying to negotiate a deal from either the buy or sell side can be one of the most exciting, exhausting, and rewarding parts of closing the deal on a an online business purchase.

Having closed more than $10M in deals combined, we’ve definitely had our fair share of breathtaking wins and devastating losses here.

We’ll be covering some of our experiences in this episode and walking you through the pre-negotiation steps, discussing points of negotiation you might not have even considered, and then finally sharing some of our best negotiating tips and tactics to get a win-win deal for all parties.

 

If you’re looking to hear some real-world experiences when it comes to negotiating online business purchases, this is the episode for you – hope you enjoy!

If you’ve been digging our show so far, make sure to give us a review on iTunes, Stitcher, or leave us a voicemail by clicking on the right hand side of your screen.

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What You’ll Learn From This Episode:

  • Pre-Negotiation – Break out your Critical Vs. Non-Critical points
  • Points of Negotiation – Total Sales Price, Seller Financing, Stock Vs. Asset Sale
  • Negotiation Tips – Find out what the buyer/seller wants out of the deal

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