Web Equity Show

S03E01: Introduction To Selling An Online Business

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Subscribe to our VIP LISTWe’re back!

Welcome to Season 3 of the Web Equity Show. In this season we’re going to walk you through, step-by-step, the exact process for selling an online business.

We’re doing these in seasons because we want you to have a long-form walk-through on the process. If you’re interested in buying, we’d highly recommend you check out Season 2 here.

In this episode, we dig into exactly who buys online businesses, take a look at how they’re valued from a buyer perspective, and discuss the various places you can look to when you want to sell your business.

This is primarily an introductory episode to selling an online business, so if you’re more experienced you might want to skip ahead to some of the later episodes.

 

Are you digging the show? Please stop by iTunes and leave us a review! We’ll give you a mention on the show and we’d love to hear your feedback!

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What You’ll Learn From This Episode:

  • Who Buys Online Businesses?
  • How Are Online Businesses Valued?
  • Where Can I Sell My Online Business?
  • Frequently Asked Questions
  1. Why would I ever sell my business if it continues to make money?
  2. Which businesses will sell and which won’t?
  3. I’m still building an online business. Where can I go to learn more about selling an online business?

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S02E10: How To Grow Your Purchased Website

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Subscribe to our VIP LISTSo you’ve decided on the business you’d like to purchase, have done your due diligence, and negotiated the deal, and have signed on the dotted line.

You’ve done it! Now…what’s next?

In this episode, we’re looking at the various methods, tactics, and tips you can use to build and grow your website or online business purchase.

We cover both some general growth strategies that are useful/helpful with most websites and online businesses, but we also look at some of the things you can with specific monetization methods and traffic strategies. (Advertising sites, Lead Gen businesses, and service-based businesses, for example)

There’s a lot to cover in this episode and it would be impossible for us to dig into everything, but we wanted to present some ideas and give you resources to dig in even further.

Also – this is our last episode of the season! Season 2 has been all about buying websites and online businesses, but we’re going to take it from the seller’s perspective in Season 3. Expect an in-depth review on when you might want to sell, the steps you can take to prepare the business for sale, and all the way through the negotiation process and hand-off.

We’re excited to bring you another season – expect us back in August (or September at the latest!)

 

Did you like Season 2 of the show? Please stop by iTunes and leave us a review! We’ll give you a mention when we start Season 3 and we love to read the reviews!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • General Growth Strategies
  1. Ad Placement & Optimization
  2. Test Pricing Models
  3. New Products, Services, Or Income Streams
  4. Conversion Rate Optimization
  5. Improve SEO
  • Specific Growth Strategies
  1. Advertising Sites
  2. eCommerce
  3. Affiliate Sites
  4. LeadGen Sites
  5. Service Businesses

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S02E06: Due Diligence

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If you’ve been following along our buyer’s series in Season 2, this is an episode you don’t want to miss.

In our longest episode to date, Ace and I break down some of the critical issues and steps to take when performing due diligence with website properties.

Now, of course, we can’t cover every single issue that may come up in due diligence, but we do attempt to provide a framework and a specific way to look at deals that will help you separate the good from the bad.

We’ve put together our years of combined experience in reviewing more than a thousand deals into an in-depth review. Hope you enjoy!

One more thing – it’s your support that keeps this show going. If you’ve appreciated what you’ve heard and would like to hear more, please stop by iTunes and leave us a review! We love to read the feedback and will give you a shout on an upcoming show!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Content Sites
  1. Check Visitor-to-Customer Flow
  2. Sustainability/Scalability
  • Earnings
  1. Are The Claimed Earnings ONLY Coming From Site For Sale?
  2. Compare Stated Earnings To Bank Account Deposits
  3. Bring In A Professional (Larger Purchases)
  • The Website / Niche
  1. Is The Content Quality?
  2. Will The Niche Last?
  3. What’s The Site History
  4. What’s The Reputation / Backlinks Situation?
  • The Seller
  1. Are They Real?
  2. Who Have They Done Business With?
  • Not-So-Common Scams
  1. Fake leads
  2. Not just the president, also a client
  3. Double (or triple) dipping

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S02E05: Initial Website Evaluation

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Subscribe to our VIP LISTContinuing along with our Season 2 buyer series, we’re following up on last week’s episode regarding where to find websites to purchase with the next step in the process – a way to quickly determine whether a site is right for you or not.

Instead of putting a ton of hours into due diligence up-front, it’s better to create a framework that allows you to quickly and easily determine whether a business is a “go” or “no-go” right from the beginning.

We dig into our process for the initial website evaluation in this episode with the hope that you’ll walk away with some tips that will help you build out your own framework.

 

Just a reminder – if you’re liking this show please make sure to stop by iTunes and leave us a review! We’d really appreciate it and will give you a shout out on an upcoming episode!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Looking At The Seller
  • How Do You Consider The Niche?
  • A Quick Dig Into The Website
  • Digging For Discrepencies

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S02E04: Where Can I Find Sites To Purchase?

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Subscribe to our VIP LISTContinuing along with our Season 2 buyer series, today we’ll look at the various ways and places you can find sites to purchase.

We’ll cover some of the advantages and disadvantages that come with trying to find sites yourself, but we’ll also look at the various aggregators, auction sites, and brokers available.

What works for you might not necessarily work for everyone, but we’re hoping this episode will help you narrow down your search for quality websites and online businesses by pointing you in the right direction.

Having high-quality options will ensure you get a good look at the best sites available and give you a better opportunity to purchase quality sites.

 

If you’re digging the show and would like to show us some support, make sure to stop by iTunes and leave us a review! That’s the best way to support the show and we’d really appreciate it!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

1. Find Yourself!

Advantages:

  1. Can find GREAT deals
  2. Sometimes built with love/care
  3. Less competition from other buyers

Disadvantages:

  1. LOADS of work
  2. Must have a process to sort/sift
  3. Seller often value their sites MUCH higher than they’re actually worth!

2. Classifieds

Advantages:

  1. Deals are all in one place
  2. Less competition from buyers
  3. Wide selection?

Disadvantages:

  1. Not checked at all
  2. Not easy to quickly check/verify stats
  3. Ton of scams

3. Brokers

Advantages:

  1. Quality selection of vetted/verified sites
  2. Great information for quick scans + due diligence
  3. Professionals w/ established process

Disadvantages:

  1. Higher prices/multiples
  2. They represent the seller, not you!
  3. “Polished turds”

4. Aggregators

Advantages:

  1. Consolidate listings from many different brokers
  2. Wider selection + can narrow down searches
  3. Similar format makes scanning better

Disadvantages:

  1. Not always up-to-date info
  2. Quality varies heavily

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S02E03: Should I Start With Building Or Buying Sites?

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If you’re just starting out, you might have asked yourself the question, “Am I better off building or buying sites?”

It’s a fair question – one we attempt to help you answer in this podcast episode.

We look at some of the advantages and disadvantages of each approach and break down the Money-Time spectrum to see which might be a better fit for your situation.

 

While we can’t answer the question for you, we hope these insights will help you make a more informed decision on building up your online portfolio.

If you’re liking this show and want to give us some love, make sure to stop by iTunes and leave us a review! That’s the best way to support the show and helps us spread the word.

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Required Skillsets For Buying A Site?
  1. Internet savvy + Google-Fu search skills
  2. Buying and setting up domains, hosting, WordPress
  3. Intermediate skill in at least one (more is better) traffic channel
  4. Basic understanding of the different monetization methods and ups/downs of each
  5. Intermediate understanding of at least one platform you’ll be primarily using
  • The Website Buying Spectrum
  1. Point 1: No money, lots of time
  2. Point 2: Some money, good amount of time
  3. Point 3: Good money, some amount of time
  4. Point 4: Lots of money, no time

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S02E01: Introduction To Buying Websites

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If you’re interested in the idea of buying websites and online businesses, but have NO idea where to start, this is the episode for you.

We’ve had quite a few requests from new buyers that we cover topics that are unfamiliar to those not in the industry. We decided to make Season 2 (10-ish episodes) and dedicate them to walking you through the buying process, star to finish.

In this first episode we get back to basics and look at the different types of websites and how they make money. We’ll also dig into some of the basic strategies website builders employ to build profitable websites and online businesses.

If you’re NOT new to buying online businesses, you might want to give this one a pass. (Unless you’re so stoked the show’s back that you just can’t help yourself!) No worries – we’ll be diving much deeper later in Season 2 when we get to due diligence, negotiating deals, etc.

While Season 2 is really dedicated to buyers, potential sellers might do well to learn a bit more about the buying process to better understand their potential customers.

If you dig the show, make sure to stop by iTunes and leave us a review! That’s the best way to support and encourage us to keep it running.

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  1. How Would We Describe The Industry To Someone New?
  2. What Types Of Website Businesses Are Out There
  3. Comparing Offline To Online Businesses
  4. How Can I Find Websites And Online Businesses To Purchase
  5. FAQ

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