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WES S04E08: Growth Strategies

January 19, 2019 by Justin Cooke Leave a Comment

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Once you’ve purchased an online business, implementing certain strategies to grow and expand it become important. Whether you have a single business or are running a large portfolio like Ace, this episode sheds light on strategies we have come across or even implemented ourselves.

As we discuss the five strategies you can use, keep in mind your approach will be specific to the business you’re buying PLUS the skills you bring to the table.

From content marketing to strategic acquisitions to CRO and more, this episode offers something for all types of business owners. We’ll cover what each strategy is, where they work, and give you valuable tactics/examples so you have a firm grasp on the topic.

Digging the show? Please do stop by iTunes and give us a review when you get a chance – we’d really appreciate it!

Alright, let’s dig in…

Listen To The Full Interview:

http://traffic.libsyn.com/webequityshow/WEBEQUITY044.mp3

Direct Download – Right Click, Save As

What You’ll Learn From This Episode:

  • Content Marketing
  • Multi-Channel Selling (Typically “product” or “service” related businesses)
  • Conferences & Tradeshows (And Retreats!)
  • Strategic Acquisitions
  • Conversion Rate Optimization

Featured On The Show:

  • Ace Chapman
  • Pat Flynn @ Smart Passive Income
  • Deal Makers Weekend

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Tagged With: Acquisition, Buy and Sell Website, content marketing, eCommerce, Online Business, optimization, Season 4, Selling

S02E10: How To Grow Your Purchased Website

May 25, 2016 by Justin Cooke Leave a Comment

Subscribe to our VIP LISTSo you’ve decided on the business you’d like to purchase, have done your due diligence, and negotiated the deal, and have signed on the dotted line.

You’ve done it! Now…what’s next?

In this episode, we’re looking at the various methods, tactics, and tips you can use to build and grow your website or online business purchase.

We cover both some general growth strategies that are useful/helpful with most websites and online businesses, but we also look at some of the things you can with specific monetization methods and traffic strategies. (Advertising sites, Lead Gen businesses, and service-based businesses, for example)

There’s a lot to cover in this episode and it would be impossible for us to dig into everything, but we wanted to present some ideas and give you resources to dig in even further.

Also – this is our last episode of the season! Season 2 has been all about buying websites and online businesses, but we’re going to take it from the seller’s perspective in Season 3. Expect an in-depth review on when you might want to sell, the steps you can take to prepare the business for sale, and all the way through the negotiation process and hand-off.

We’re excited to bring you another season – expect us back in August (or September at the latest!)

 

Did you like Season 2 of the show? Please stop by iTunes and leave us a review! We’ll give you a mention when we start Season 3 and we love to read the reviews!

Listen To The Full Interview:

http://traffic.libsyn.com/webequityshow/WEBEQUITY026.mp3

Podcast: Play in new window | Download

What You’ll Learn From This Episode:

  • General Growth Strategies
  1. Ad Placement & Optimization
  2. Test Pricing Models
  3. New Products, Services, Or Income Streams
  4. Conversion Rate Optimization
  5. Improve SEO
  • Specific Growth Strategies
  1. Advertising Sites
  2. eCommerce
  3. Affiliate Sites
  4. LeadGen Sites
  5. Service Businesses

Featured On The Show:

  • Viral Nova
  • Visual Website Optimizer
  • AmpedSense
  • Spencer @ Long Tail Pro
  • MOZ
  • SEM Rush
  • Campus Explorer
  • Quinstreet

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Tagged With: adsense, Affiliate, Amazon, Brokers, Buy and Sell Website, content, Dropshipping, eCommerce, Income Streams, Lead Generation, optimization, Products, Season 2

S02E05: Initial Website Evaluation

April 12, 2016 by Justin Cooke Leave a Comment

Subscribe to our VIP LISTContinuing along with our Season 2 buyer series, we’re following up on last week’s episode regarding where to find websites to purchase with the next step in the process – a way to quickly determine whether a site is right for you or not.

Instead of putting a ton of hours into due diligence up-front, it’s better to create a framework that allows you to quickly and easily determine whether a business is a “go” or “no-go” right from the beginning.

We dig into our process for the initial website evaluation in this episode with the hope that you’ll walk away with some tips that will help you build out your own framework.

 

Just a reminder – if you’re liking this show please make sure to stop by iTunes and leave us a review! We’d really appreciate it and will give you a shout out on an upcoming episode!

Listen To The Full Interview:

http://traffic.libsyn.com/webequityshow/WEBEQUITY021.mp3

Podcast: Play in new window | Download

What You’ll Learn From This Episode:

  • Looking At The Seller
  • How Do You Consider The Niche?
  • A Quick Dig Into The Website
  • Digging For Discrepencies

Featured On The Show:

  • AceChapman.com
  • EmpireFlippers.com

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Tagged With: Affiliate, Amazon, Buy and Sell Website, Dropshipping, due diligence, negotiating a deal, optimization, paid traffic, Season 2, Web Equity

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