Web Equity Show

WES S04E08: Growth Strategies

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Once you’ve purchased an online business, implementing certain strategies to grow and expand it become important. Whether you have a single business or are running a large portfolio like Ace, this episode sheds light on strategies we have come across or even implemented ourselves.

As we discuss the five strategies you can use, keep in mind your approach will be specific to the business you’re buying PLUS the skills you bring to the table.

From content marketing to strategic acquisitions to CRO and more, this episode offers something for all types of business owners. We’ll cover what each strategy is, where they work, and give you valuable tactics/examples so you have a firm grasp on the topic.

Digging the show? Please do stop by iTunes and give us a review when you get a chance – we’d really appreciate it!

Alright, let’s dig in…

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What You’ll Learn From This Episode:

  • Content Marketing
  • Multi-Channel Selling (Typically “product” or “service” related businesses)
  • Conferences & Tradeshows (And Retreats!)
  • Strategic Acquisitions
  • Conversion Rate Optimization

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S04E03: Finding 7 & 8 Figure Deals

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Subscribe to our VIP LISTWhere can you go to find quality 7-8 figure deals?

You’ll find some 7-figure deals with the brokers, yes, but is that the ONLY place to source these deals?

Nope. In this episode we’ll look at some of the online and offline places you can look to find these gems and we’ll cover the advantages and disadvantages of each.

Please make sure to stop by iTunes and leave us a review! Your support helps keeps the show alive!

Alright, let’s dig in…

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What You’ll Learn From This Episode:

We’re going to cover the advantages and disadvantages to each of these?

  • Brokers
  • Professional Network
  • Industry Leaders In Niche Industries
  • Tier 2 Competitors in mid-sized industries
  • PE Groups and IB’s

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S03E07: Promoting Your Business For Sale

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Subscribe to our VIP LISTIn our last episode we covered the process and the platforms you can use to list your business for sale, but there’s another question we need to answer:

What can you do to advertise or promote your listing?

Just getting your business up and listed for sale isn’t enough. You need to find qualified, interested buyers and get them to review the listing.

In today’s episode we look at some of the tips and tricks brokers use to get interested buyers reviewing your business for sale and some additional things you can do as the seller to promote with a broker or with a DIY approach.

Some people think, “If you list it, buyers will come” but that’s simply not true. We’ll dig into why that’s the case in this episode and show you what you can do to get your business sold quickly.

 

Like the show? Please give us a review on iTunes! We’ll give you a shout on an upcoming show and we’d love to hear your feedback!

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What You’ll Learn From This Episode:

  • Promotional Tools Brokers Use
  1. Email Promotion (Initial blast, targeted blast, highlights)
  2. Seller Interviews (Written/Audio/Video/Live)
  3. Listing Syndication
  4. Podcast Promotion/Highlight
  5. Social Media
  6. Remarketing/Retargeting
  • Promotional Tools You Can Use Yourself
  1. Interviews (Written/Podcast/Video)
  2. Niche community posts
  3. Strategic acquisition targeting

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S03E06: Listing Your Business For Sale

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Subscribe to our VIP LISTWhere can you go if you’d like to list your online business for sale? What are the pros and cons of listing privately vs. using a broker? What information should be included in the listing?

These are the questions we’ll answer in this episode. We look at the four main ways to sell your online business and discuss the advantages and disadvantages to each.

After listening to this episode you should have a strong idea on the best place for you to list and ultimately sell your online business.

Are you digging the show? Please stop by iTunes and leave us a review! We’ll give you a mention on the show and we’d love to hear your feedback!

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What You’ll Learn From This Episode:

  • 4 Main Ways To Sell Your Online Business
  1. Do it yourself
  • Put together documentation
  • Decide on a “central” place to list and sell your business
  • Format your write-up
  • Publish your central listing
  • Advertise your central listing

2. Flippa

  • Put together your documentation
  • Decide on Classified Vs. Auction Listing
  • Submit all of the information, pay the listing fee, and follow the format we laid out in the DIY approach
  • Decide on Reserve Vs. No Reserve
  • Select your advertising options
  • Publish on Flippa!
  • Advertise your central listing

3. Brokers/Marketplace

  • Put together your documentation
  • Pay listing fee and/or submit your information through the order form
  • Expect to answer a list of questions
  • Within 1-2 weeks expect to hear whether your listing was approved and the listing price for final approval
  • Agree on the price and have your business listing go live

4. Private Equity Groups

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Ep #8: Raising Capital From Investors

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While you can self-fund your website purchases and online acquisitions, that’s not the ONLY way to close deals.

In this week’s episode, Justin and Ace look at several different strategies you can use to leverage investors to purchase websites and online businesses.

We dig into where to find investors, how to approach them with your plan, and look at how to both pitch them and provide them a return on their investment.

Using leverage can be risky, but might allow you to reach up and get deals that would otherwise be out of reach.

 

Are you digging the podcast? Please leave us a review on iTunes or you can leave us a message (button to the right) and we’ll play your question/comment on the show!

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What You’ll Learn From This Episode:

  • Finding Investors
  • Advice Is Where The Money’s At
  • Kevin Bacon & The Six Degrees of Separation
  • Getting Organized – Bringing Home The Cash

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Ep #6: Top 7 Last Minute Deal Killers

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Subscribe to our VIP LISTLosing a deal can be a gut-wrenching experience you’ll want to avoid at all costs.

Getting deep in the process only to have the deal fall through last minute is a huge waste of time, effort, and energy. The emotional swings can make it tough to get back on the horse.

In this episode, Ace and I want to give you a run through of the top 7 deal killers we’ve run across and share some of our personal experiences in losing deals on both the buy and sell side. We’ll look at some of the personality conflicts we’ve run up against, what happens when a change in earnings/traffic happens mid-closing, and some of the signs you might not be working with the best buyer/seller.

We’re hoping that sharing our experiences here will help you avoid losing your own deals at the last minute.

If you’ve been digging our show so far, make sure to give us a review on iTunes, Stitcher, or leave us a voicemail by clicking on the right hand side of your screen.

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What You’ll Learn From This Episode:

  • Too many unnecessary employees and loose relationships with contractors
  • Personality conflicts
  • Vendor or wholesaler requirements are too stringent
  • A last minute decline in revenue or traffic
  • Pending Legislation (or Litigation)
  • Seller is CRITICAL to the business
  • Seller had a litigious past

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Ep #3: Where to Find High-Quality Deals

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For anyone in the industry of buying and selling websites and online businesses, sourcing deals is absolutely the number one priority. Getting access to those hard-to-find deals can give a buyer a huge competitive advantage over everyone else. But how can we find and secure those rare bargains before someone else does?

In this episode of Web Equity Show, Justin and Ace discuss where to find high-quality deals. They cover some of the advantages and disadvantages of different places where folks can go to search for those great deals.  From buying direct competitors’ businesses and sites in parallel industries to the breakdown of top website brokerages, you will learn everything you need to know about finding the right deal for you. Don’t miss this episode!

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What You’ll Learn From This Episode:

  • Justin and Ace’s advice for those who want to become online business brokers.
  • Why sourcing deals is the critical component of buying and selling online businesses.
  • Tips for strategic buys for your portfolio.
  • The pros and cons of buying direct competitors’ sites.
  • Why you should consider buying an online business in a parallel industry.
  • Why Ace got kicked out of a potential seller’s house during a dinner.
  • How to find the right broker for you.
  • How not to fall for “polished turd deals.”
  • The breakdown of the top website brokerages and their pros and cons.

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Ep #2: Preparing Your Website for Sale

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Selling your website or online business can be quite an emotional decision. Those emotions often drive our decisions and even cause us to make mistakes if we’re not properly prepared.

One of the questions we often get is “Why would anyone ever sell a profitable business?” This question often comes with a bit of disbelief of why anyone would actually sell a site that’s making money. Whether it is the burden of regular maintenance or the need for extra cash for an important investment or an emergency, we all have our reasons.

On this episode, Justin and Ace chat about the reasons why people buy and sell businesses and share some proven strategies to help online business owners prepare their website for a sale. The tips laid out in this episode will help sellers attract the right buyers and opportunities and get a premium for your site. Don’t miss this episode jam-packed with golden nuggets of information for anyone looking to sell their online business.

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What You’ll Learn From This Episode:

  • The importance of communicating why you’re selling your online business.
  • How much time you need to prepare your site for a sale.
  • The ways that you should be separating yourself from the business you’re planning to sell.
  • The records and documentation you need to keep.
  • Why we think you should always use Google Analytics.
  • How to determine the value of your site and price it accordingly.
  • Ace’s best growth hack.
  • Why you can’t neglect a business during the selling process no matter how tough it may be.
  • The best and worst times to sell your business.
  • And much, much more!

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Ep #1: Justin Has an Ace Up His Sleeve

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Welcome to the inaugural episode of Web Equity Show, the podcast dedicated to providing successful entrepreneurs with information and resources to help leverage their capital, buy the right business and maximize sales in their web portfolio. We’re really excited to publish the show live for all of the listeners out there! Without further ado, here’s the first episode…

On this episode, your hosts Justin Cooke, co-founder of Empire Flippers, and Ace Chapman, an exceptional business acquisition specialist, talk about the motivation behind starting the Web Equity Show and what you can expect to get out of it. Listen in to find out how by merging online and offline experience, Ace and Justin can help you make awesome entrepreneurial decisions, achieve next-level results, and help you come out a winner!

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What You’ll Learn From This Episode:

  • What Web Equity Show is all about.
  • A sneak peek at the topics coming up on the show.
  • Justin’s and Ace’s backgrounds and goals with Web Equity Show.
  • Ace’s story of buying his first profitable online business at 19 years old.
  • Justin’s journey to becoming the Empire Flipper.
  • What you can expect to get out of this show.
  • Some killer tools you can start using today.

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