Web Equity Show

Ep 14 : A CPA’s Take On Buying And Selling Online Businesses

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We get questions about the tax implications of buying online businesses all the time.

“Should this be a stock or asset sale?”

“Can I roll my sale into another purchase in a calendar year to avoid taxes?”

“What part of the sale is personal Vs. capital gains?”

We both have experience in buying/selling websites and online businesses, but when it comes to parsing thousands  of pages of tax code to find your loophole – that’s not really something we can do!

But there are people who CAN do that for you and today we sit down with one of them…

In this episode, we sit down with CPA Mario Lucibello to dig into the ins, outs, and upside downs of buying, selling, and investing in websites and online businesses. This guy’s a pro and we get into quite a bit.

Not the most exciting subject, but I had so many questions I just had to keep hammering him for the full hour. Sit back, relax, and let’s talk accounting when it comes to our industry.

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What You’ll Learn From This Episode:

  • Business Structure + Setup
  • Due Diligence With Buying Online Businesses
  • Taxes With Buying/Selling Websites

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Ep #13: A Day In The Life Of An Online Business Mogul

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Subscribe to our VIP LIST“What the hell do you do all day?”

We never get asked this question that directly, but it’s definitely something they have in the back of their minds. What does it look/feel like to not have to go to an office every day? To be able to travel and work anywhere you can bring a laptop and have an internet connection?

Today, Ace and I sit down to discuss the benefits that come with being an “online business mogul” and clear up some of the misconceptions some have about what it’s REALLY like.

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What You’ll Learn From This Episode:

Benefits

  • Freedom
  • Wealth (Through Assets)
  • Connections

Misconceptions

What our days REALLY look like

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Ep #12: The Mini-Mogul Business Model

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There are plenty of first-time website buyers and sellers, but did you know that much of the business we do is with other industry professionals?

These Mini-Moguls run anywhere from a handful to hundreds of sites and even have virtual employees and teams to run the sites for them.

In this episode, we’ll dig into some of the profiles of these entrepreneurs and look at some of the pro’s and con’s to each model. If you’ve wondered what this might look like as a full-blown career choice, this is the episode for you.

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What You’ll Learn From This Episode:

  • The Roll Up Strategy
  • Portfolio Builders/Investors
  • The Website Flippers

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Ep #11: How Can Non-Techies Buy Online Businesses?

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Subscribe to our VIP LISTMany first-time buyers get excited about the opportunities that come with buying an online business, but quickly realize they might not have the skills to manage the day to day operations.

Just what exactly are the skills required to buy the websites available?

That’s the question we’ll look to answer in today’s show. We’ll look at the base skills required and look at several different ways you can augment those skills through partnering, investing, and taking on an apprenticeship yourself.

We thought this podcast might be interesting as both Ace and I aren’t very technical ourselves, but we’ve found ways to work with these online businesses and get the job done.

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What You’ll Learn From This Episode:

  • Skillsets Needed To Buy An Online Business
  • Buying A Business Directly
  • Find A Technical Partner/Co-Founder
  • Find A Hustler To Back Or Invest In
  • Finding An Apprenticeship

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Ep #9: What’s My Online Business Worth?

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Whether you’re looking to sell your online business in the next few months or just a curious entrepreneur, the “What’s my business worth” question is an important one.

We could have made this podcast pretty short – it’s only worth what a buyer’s willing to pay for it – but where’s the fun in that!

There’s quite a bit to think about regarding valuations and we wanted to dive into those issues in this podcast episode. We’ll look at some common misconceptions when it comes to business valuations, cover some valuable “rules of thumb”, and dig into our tips to getting the best multiples or valuation when it comes time to sell your business.

Are you enjoying the Web Equity Show? Please leave us a review on iTunes or you can leave us a message (button to the right) and we’ll play your question/comment on the show!

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What You’ll Learn From This Episode:

  • Misconceptions regarding business valuations
  • Valuation rules of thumb
  • Getting top multiples when selling your business

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Ep #7: Virtual Properties Vs. Offline Real Estate

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Subscribe to our VIP LISTInvestors often discuss the similarities between buying online businesses and offline real estate, but is that comparison really fair?

In this week’s episode, Justin and Ace dig into both the similarities and differences when it comes to financing, risk/reward, management, and legal protects/restrictions.

It’s easy to compare direct ROI, but you’re not getting the best info if you’re not looking at the whole picture. We do some in-depth comparisons in this episode – hope you enjoy!

Are you digging the podcast? Please leave us a review on iTunes or you can leave us a message (button to the right) and we’ll play your question/comment on the show!

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What You’ll Learn From This Episode:

  • Financing comparisons
  • Risk/Reward for both
  • Cashflow Vs. Capital Gains Investing
  • Management (Passivity)
  • Legal Protections/Restrictions

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Ep #6: Top 7 Last Minute Deal Killers

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Subscribe to our VIP LISTLosing a deal can be a gut-wrenching experience you’ll want to avoid at all costs.

Getting deep in the process only to have the deal fall through last minute is a huge waste of time, effort, and energy. The emotional swings can make it tough to get back on the horse.

In this episode, Ace and I want to give you a run through of the top 7 deal killers we’ve run across and share some of our personal experiences in losing deals on both the buy and sell side. We’ll look at some of the personality conflicts we’ve run up against, what happens when a change in earnings/traffic happens mid-closing, and some of the signs you might not be working with the best buyer/seller.

We’re hoping that sharing our experiences here will help you avoid losing your own deals at the last minute.

If you’ve been digging our show so far, make sure to give us a review on iTunes, Stitcher, or leave us a voicemail by clicking on the right hand side of your screen.

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What You’ll Learn From This Episode:

  • Too many unnecessary employees and loose relationships with contractors
  • Personality conflicts
  • Vendor or wholesaler requirements are too stringent
  • A last minute decline in revenue or traffic
  • Pending Legislation (or Litigation)
  • Seller is CRITICAL to the business
  • Seller had a litigious past

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Ep #5: Negotiating The Deal

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Subscribe to our VIP LISTTrying to negotiate a deal from either the buy or sell side can be one of the most exciting, exhausting, and rewarding parts of closing the deal on a an online business purchase.

Having closed more than $10M in deals combined, we’ve definitely had our fair share of breathtaking wins and devastating losses here.

We’ll be covering some of our experiences in this episode and walking you through the pre-negotiation steps, discussing points of negotiation you might not have even considered, and then finally sharing some of our best negotiating tips and tactics to get a win-win deal for all parties.

 

If you’re looking to hear some real-world experiences when it comes to negotiating online business purchases, this is the episode for you – hope you enjoy!

If you’ve been digging our show so far, make sure to give us a review on iTunes, Stitcher, or leave us a voicemail by clicking on the right hand side of your screen.

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Pre-Negotiation – Break out your Critical Vs. Non-Critical points
  • Points of Negotiation – Total Sales Price, Seller Financing, Stock Vs. Asset Sale
  • Negotiation Tips – Find out what the buyer/seller wants out of the deal

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Ep #4: Understanding Buyer & Seller Agreements

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Subscribe to our VIP LISTThis may very well be one of the less glamorous aspects when it comes to buying and selling online businesses, but ensuring there’s clarity on both the buy and sell side is the best way to avoid losing the deal. (And problems down the road) Most problem deals come down to a misunderstanding by one or more parties, so it’s important to get this right.

In this episode of the Web Equity Show, Justin and Ace dive into contracts, agreements, and how to make sure everyone’s on the same page from the first offer through closing and beyond. We’ll get into things like negotations, escrow, due diligence, terms, and training agreements.

Serious points of interest here if you’re looking to buy or sell an online business.

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Understanding buyer and seller agreements in terms of clarity, getting the deal done, and post sale support
  • Negotiating the sale price when buying a website
  • Understanding all the parties (from both the buyer and seller’s perspective) and agents that might be involved
  • Pros and cons in using Escrow when buying/selling online businesses
  • Discussing the process when it comes to due diligence and closing the deal
  • Talking about terms
  • Training or on-going support after the deal is done
  • Post deal consideration that both buyer and seller need to be aware of
  • Being specific about all the different aspects of the agreement

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