Web Equity Show

S02E09: Website Migration & Turnover

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One of the scariest steps for buyers (and sellers) can be migrating the business from the old owner to the new.
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What if you make a mistake and lose traffic/rankings/earnings? What if you put yourself at risk and end up getting scammed?

In this episode, Ace and I sit down to look at the various steps involved with migrating an online business from the seller to the buyer. We cover issues from transferring the money, domain, and assets to verifying you actually received what you purchased. We even take a look at the horrible situations where a buyer might be forced to back out of the deal.

If you’re looking to make a purchase and wondering about the steps and process in the final stages, this is the episode for you.

Digging this podcast? Please stop by iTunes and leave us a review! We love to read the comments and will give you a shout on a future episode!

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What You’ll Learn From This Episode:

  • First Phase: Transfer Period
  1. Money Transfer
  2. Domain Transfer
  3. Website Transfer
  4. Other Accounts
  • Second Phase: Inspection Period
  1. Goal 1: Did You Get Everything?
  2. Goal 2: Verify Quality and Metrics
  • Third Phase: Signing Off
  1. What To Do If Things Go Bad? (Backing Out)

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S02E08: Making Offers And Closing The Deal

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Now that we’ve looked at the various types of deal structures you can implement, it’s time to close the deal.
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Nervous? You don’t have to be! In this episode we walk you through the tricks and tactics you can use to come to a win-win agreement that will work for both you and the seller.

Whether you’re using a broker or working out a deal directly with the seller, we’ll cover the various processes so you can feel confident heading into the deal and all the way through the process.

This can be one of the most exciting (or costly) periods in the buying process. Your next moves will determine whether you walk away with a steal…or empty-handed.

Do you like the show? Please stop by iTunes and leave us a review! We love to read the feedback and will give you a shout on an upcoming episode!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • What’s The Process
  1. Letter of Intent (LOI) Process
  2. Empire Flippers Process
  3. Private Purchase Process
  • Our Best Tips On Closing The Deal
  1. Find out what the seller REALLY wants!
  2. Get the broker working for YOU! (Insider trick)
  3. Be mindful of the seller’s ego/feelings
  4. Consult your Accountant/CPA about tax benefits
  5. Be SUPER clear about the terms and deal structuring
  6. Make it clear you’re a good fit for the business
  7. Be understanding if seller responds with a touch of hostility
  8. If deal stalls, rely on broker. (Or lawyer / 3rd party)
  9. If you’ve been through several rounds of offers, give the seller a small win to close the deal
  10. Don’t rely too heavily on contracts post-sale

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S02E07: Understanding Deal Structuring

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Understanding the various ways to structure a deal can be a critical piece to actually getting the deal closed.Subscribe to our VIP LIST

While many newbie buyers can get stuck in negotiations, a pro understands how to leverage different deal structures to get the outcome they really want.

Once you get to the meat of what the seller’s really looking for out of the deal, you can structure the deal around their wants/needs and put it in terms that are to your benefit.

In this episode, Ace and I dig into the various types of deal structures, explain how they work, and look at specific examples where they might work best to get the deal done with a seller.

Some of these are well-known (i.e. Seller Financing), but when you use these deal structures in combination (A time-based earn out with in-perpetuity payments, for example) they can get quite complicated.

Our goal is to break each of the deal structures down to better help you understand how you can use them in a negotiation/offer.

For us, this is the fun stuff. Creative deal structuring and finding win-win offers is breathing life into deal deals and can make everyone a ton of money.

Are you digging the podcast? Please stop by iTunes and leave us a review! We love to read the feedback and will give you a shout on an upcoming show!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Seller Financing
  • Earn-Outs
  • Balloon Loan
  • In-perpetuity payments
  • Outside Financing
  • Seller Retained Equity
  • Investor/Sweat-Equity Partnership

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S02E04: Where Can I Find Sites To Purchase?

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Subscribe to our VIP LISTContinuing along with our Season 2 buyer series, today we’ll look at the various ways and places you can find sites to purchase.

We’ll cover some of the advantages and disadvantages that come with trying to find sites yourself, but we’ll also look at the various aggregators, auction sites, and brokers available.

What works for you might not necessarily work for everyone, but we’re hoping this episode will help you narrow down your search for quality websites and online businesses by pointing you in the right direction.

Having high-quality options will ensure you get a good look at the best sites available and give you a better opportunity to purchase quality sites.

 

If you’re digging the show and would like to show us some support, make sure to stop by iTunes and leave us a review! That’s the best way to support the show and we’d really appreciate it!

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What You’ll Learn From This Episode:

1. Find Yourself!

Advantages:

  1. Can find GREAT deals
  2. Sometimes built with love/care
  3. Less competition from other buyers

Disadvantages:

  1. LOADS of work
  2. Must have a process to sort/sift
  3. Seller often value their sites MUCH higher than they’re actually worth!

2. Classifieds

Advantages:

  1. Deals are all in one place
  2. Less competition from buyers
  3. Wide selection?

Disadvantages:

  1. Not checked at all
  2. Not easy to quickly check/verify stats
  3. Ton of scams

3. Brokers

Advantages:

  1. Quality selection of vetted/verified sites
  2. Great information for quick scans + due diligence
  3. Professionals w/ established process

Disadvantages:

  1. Higher prices/multiples
  2. They represent the seller, not you!
  3. “Polished turds”

4. Aggregators

Advantages:

  1. Consolidate listings from many different brokers
  2. Wider selection + can narrow down searches
  3. Similar format makes scanning better

Disadvantages:

  1. Not always up-to-date info
  2. Quality varies heavily

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S02E02: Analyzing Websites For Beginner Buyers

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Subscribe to our VIP LISTNow that we’ve covered some of the basic business models in Season 2, Episode 1, it’s time to start looking at some of the terms and ways to quickly scan/analyze potential website purchases.

We take a look at terms like ROI, EBITDA, and how they apply to online businesses.

We also look at some of the metrics that, at a glance, might help you quickly disqualify a potential purchase. (Or know that you need to dig a bit deeper)

 

If you’re liking this show and want to give us some love, make sure to stop by iTunes and leave us a review! That’s the best way to support the show and helps us spread the word.

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What You’ll Learn From This Episode:

  • The Metrics
  1. Multiple
  2. ROI – Return of Investment
  • The 2 Biggest Disqualifiers
  1. History
  2. The Growth Plan

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Ep #16: How We Would Start Over From Scratch

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What would Ace and I do if we had to start over from scratch?

That’s the topic of this episode. We start off with the following conditions:

  • No Clients
  • No Connections
  • $100K to invest

This is our LAST episode (for this season), but we’ll be back with you in the New Year – most likely February or March at the latest.

So – what do you think our answers will be? Have a listen – we might surprise you!

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What You’ll Learn From This Episode:

  1. Where would you start? What would be your focus?
  2. What are your FIRST few steps? (First couple of days/weeks)
  3. How would you put the $100K to work? (What would you spend it on)
  4. Where do you expect you’d be in 6 months? 1 year? 2 years? 3 years?
  5. How long until financial stable? Diversified?

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Ep #15: Legal Considerations When Buying & Selling Online Businesses

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Subscribe to our VIP LISTAce and I have talked quite a bit about both the buy and sell side of a deal, but wanted to take an episode to discuss the legal ramifications of buying and selling websites and online businesses.

In today’s episode, Ace sits down with David Rubenstein from Creditshout.com to discuss some of the legal concerns on both sides of the deal.

“What due diligence issues or gotchas should I watch out for?”

“What can I do to negotiate a better deal?”

“Do contracts really protect buyers and sellers?”

If you’ve been wondering how to protect yourself legally and want to hear an attorney’s thoughts, this is the episode for you.

Digging the Web Equity Show? Please leave us a review on iTunes. We’d really appreciate it!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Due Diligence from an attorney’s perspective
  • Negotiating from a buyer and seller’s point of view
  • Importance of contracts when making a deal
  • Closing the deal from a legal perspetive

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Ep 14 : A CPA’s Take On Buying And Selling Online Businesses

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We get questions about the tax implications of buying online businesses all the time.

“Should this be a stock or asset sale?”

“Can I roll my sale into another purchase in a calendar year to avoid taxes?”

“What part of the sale is personal Vs. capital gains?”

We both have experience in buying/selling websites and online businesses, but when it comes to parsing thousands  of pages of tax code to find your loophole – that’s not really something we can do!

But there are people who CAN do that for you and today we sit down with one of them…

In this episode, we sit down with CPA Mario Lucibello to dig into the ins, outs, and upside downs of buying, selling, and investing in websites and online businesses. This guy’s a pro and we get into quite a bit.

Not the most exciting subject, but I had so many questions I just had to keep hammering him for the full hour. Sit back, relax, and let’s talk accounting when it comes to our industry.

Digging the Web Equity Show? Please leave us a review on iTunes. We’d really appreciate it!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Business Structure + Setup
  • Due Diligence With Buying Online Businesses
  • Taxes With Buying/Selling Websites

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Ep #13: A Day In The Life Of An Online Business Mogul

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Subscribe to our VIP LIST“What the hell do you do all day?”

We never get asked this question that directly, but it’s definitely something they have in the back of their minds. What does it look/feel like to not have to go to an office every day? To be able to travel and work anywhere you can bring a laptop and have an internet connection?

Today, Ace and I sit down to discuss the benefits that come with being an “online business mogul” and clear up some of the misconceptions some have about what it’s REALLY like.

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What You’ll Learn From This Episode:

Benefits

  • Freedom
  • Wealth (Through Assets)
  • Connections

Misconceptions

What our days REALLY look like

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Ep #11: How Can Non-Techies Buy Online Businesses?

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Subscribe to our VIP LISTMany first-time buyers get excited about the opportunities that come with buying an online business, but quickly realize they might not have the skills to manage the day to day operations.

Just what exactly are the skills required to buy the websites available?

That’s the question we’ll look to answer in today’s show. We’ll look at the base skills required and look at several different ways you can augment those skills through partnering, investing, and taking on an apprenticeship yourself.

We thought this podcast might be interesting as both Ace and I aren’t very technical ourselves, but we’ve found ways to work with these online businesses and get the job done.

Are you digging the Web Equity Show? Please leave us a review on iTunes. You’ll help us spread the word and we’d love to give you a shout on an upcoming episode!

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What You’ll Learn From This Episode:

  • Skillsets Needed To Buy An Online Business
  • Buying A Business Directly
  • Find A Technical Partner/Co-Founder
  • Find A Hustler To Back Or Invest In
  • Finding An Apprenticeship

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