Web Equity Show

S02E05: Initial Website Evaluation

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Subscribe to our VIP LISTContinuing along with our Season 2 buyer series, we’re following up on last week’s episode regarding where to find websites to purchase with the next step in the process – a way to quickly determine whether a site is right for you or not.

Instead of putting a ton of hours into due diligence up-front, it’s better to create a framework that allows you to quickly and easily determine whether a business is a “go” or “no-go” right from the beginning.

We dig into our process for the initial website evaluation in this episode with the hope that you’ll walk away with some tips that will help you build out your own framework.

 

Just a reminder – if you’re liking this show please make sure to stop by iTunes and leave us a review! We’d really appreciate it and will give you a shout out on an upcoming episode!

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What You’ll Learn From This Episode:

  • Looking At The Seller
  • How Do You Consider The Niche?
  • A Quick Dig Into The Website
  • Digging For Discrepencies

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S02E04: Where Can I Find Sites To Purchase?

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Subscribe to our VIP LISTContinuing along with our Season 2 buyer series, today we’ll look at the various ways and places you can find sites to purchase.

We’ll cover some of the advantages and disadvantages that come with trying to find sites yourself, but we’ll also look at the various aggregators, auction sites, and brokers available.

What works for you might not necessarily work for everyone, but we’re hoping this episode will help you narrow down your search for quality websites and online businesses by pointing you in the right direction.

Having high-quality options will ensure you get a good look at the best sites available and give you a better opportunity to purchase quality sites.

 

If you’re digging the show and would like to show us some support, make sure to stop by iTunes and leave us a review! That’s the best way to support the show and we’d really appreciate it!

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What You’ll Learn From This Episode:

1. Find Yourself!

Advantages:

  1. Can find GREAT deals
  2. Sometimes built with love/care
  3. Less competition from other buyers

Disadvantages:

  1. LOADS of work
  2. Must have a process to sort/sift
  3. Seller often value their sites MUCH higher than they’re actually worth!

2. Classifieds

Advantages:

  1. Deals are all in one place
  2. Less competition from buyers
  3. Wide selection?

Disadvantages:

  1. Not checked at all
  2. Not easy to quickly check/verify stats
  3. Ton of scams

3. Brokers

Advantages:

  1. Quality selection of vetted/verified sites
  2. Great information for quick scans + due diligence
  3. Professionals w/ established process

Disadvantages:

  1. Higher prices/multiples
  2. They represent the seller, not you!
  3. “Polished turds”

4. Aggregators

Advantages:

  1. Consolidate listings from many different brokers
  2. Wider selection + can narrow down searches
  3. Similar format makes scanning better

Disadvantages:

  1. Not always up-to-date info
  2. Quality varies heavily

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S02E03: Should I Start With Building Or Buying Sites?

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If you’re just starting out, you might have asked yourself the question, “Am I better off building or buying sites?”

It’s a fair question – one we attempt to help you answer in this podcast episode.

We look at some of the advantages and disadvantages of each approach and break down the Money-Time spectrum to see which might be a better fit for your situation.

 

While we can’t answer the question for you, we hope these insights will help you make a more informed decision on building up your online portfolio.

If you’re liking this show and want to give us some love, make sure to stop by iTunes and leave us a review! That’s the best way to support the show and helps us spread the word.

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What You’ll Learn From This Episode:

  • Required Skillsets For Buying A Site?
  1. Internet savvy + Google-Fu search skills
  2. Buying and setting up domains, hosting, WordPress
  3. Intermediate skill in at least one (more is better) traffic channel
  4. Basic understanding of the different monetization methods and ups/downs of each
  5. Intermediate understanding of at least one platform you’ll be primarily using
  • The Website Buying Spectrum
  1. Point 1: No money, lots of time
  2. Point 2: Some money, good amount of time
  3. Point 3: Good money, some amount of time
  4. Point 4: Lots of money, no time

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S02E02: Analyzing Websites For Beginner Buyers

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Subscribe to our VIP LISTNow that we’ve covered some of the basic business models in Season 2, Episode 1, it’s time to start looking at some of the terms and ways to quickly scan/analyze potential website purchases.

We take a look at terms like ROI, EBITDA, and how they apply to online businesses.

We also look at some of the metrics that, at a glance, might help you quickly disqualify a potential purchase. (Or know that you need to dig a bit deeper)

 

If you’re liking this show and want to give us some love, make sure to stop by iTunes and leave us a review! That’s the best way to support the show and helps us spread the word.

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What You’ll Learn From This Episode:

  • The Metrics
  1. Multiple
  2. ROI – Return of Investment
  • The 2 Biggest Disqualifiers
  1. History
  2. The Growth Plan

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S02E01: Introduction To Buying Websites

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If you’re interested in the idea of buying websites and online businesses, but have NO idea where to start, this is the episode for you.

We’ve had quite a few requests from new buyers that we cover topics that are unfamiliar to those not in the industry. We decided to make Season 2 (10-ish episodes) and dedicate them to walking you through the buying process, star to finish.

In this first episode we get back to basics and look at the different types of websites and how they make money. We’ll also dig into some of the basic strategies website builders employ to build profitable websites and online businesses.

If you’re NOT new to buying online businesses, you might want to give this one a pass. (Unless you’re so stoked the show’s back that you just can’t help yourself!) No worries – we’ll be diving much deeper later in Season 2 when we get to due diligence, negotiating deals, etc.

While Season 2 is really dedicated to buyers, potential sellers might do well to learn a bit more about the buying process to better understand their potential customers.

If you dig the show, make sure to stop by iTunes and leave us a review! That’s the best way to support and encourage us to keep it running.

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  1. How Would We Describe The Industry To Someone New?
  2. What Types Of Website Businesses Are Out There
  3. Comparing Offline To Online Businesses
  4. How Can I Find Websites And Online Businesses To Purchase
  5. FAQ

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Ep #16: How We Would Start Over From Scratch

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What would Ace and I do if we had to start over from scratch?

That’s the topic of this episode. We start off with the following conditions:

  • No Clients
  • No Connections
  • $100K to invest

This is our LAST episode (for this season), but we’ll be back with you in the New Year – most likely February or March at the latest.

So – what do you think our answers will be? Have a listen – we might surprise you!

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What You’ll Learn From This Episode:

  1. Where would you start? What would be your focus?
  2. What are your FIRST few steps? (First couple of days/weeks)
  3. How would you put the $100K to work? (What would you spend it on)
  4. Where do you expect you’d be in 6 months? 1 year? 2 years? 3 years?
  5. How long until financial stable? Diversified?

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Ep #15: Legal Considerations When Buying & Selling Online Businesses

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Subscribe to our VIP LISTAce and I have talked quite a bit about both the buy and sell side of a deal, but wanted to take an episode to discuss the legal ramifications of buying and selling websites and online businesses.

In today’s episode, Ace sits down with David Rubenstein from Creditshout.com to discuss some of the legal concerns on both sides of the deal.

“What due diligence issues or gotchas should I watch out for?”

“What can I do to negotiate a better deal?”

“Do contracts really protect buyers and sellers?”

If you’ve been wondering how to protect yourself legally and want to hear an attorney’s thoughts, this is the episode for you.

Digging the Web Equity Show? Please leave us a review on iTunes. We’d really appreciate it!

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What You’ll Learn From This Episode:

  • Due Diligence from an attorney’s perspective
  • Negotiating from a buyer and seller’s point of view
  • Importance of contracts when making a deal
  • Closing the deal from a legal perspetive

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Ep 14 : A CPA’s Take On Buying And Selling Online Businesses

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We get questions about the tax implications of buying online businesses all the time.

“Should this be a stock or asset sale?”

“Can I roll my sale into another purchase in a calendar year to avoid taxes?”

“What part of the sale is personal Vs. capital gains?”

We both have experience in buying/selling websites and online businesses, but when it comes to parsing thousands  of pages of tax code to find your loophole – that’s not really something we can do!

But there are people who CAN do that for you and today we sit down with one of them…

In this episode, we sit down with CPA Mario Lucibello to dig into the ins, outs, and upside downs of buying, selling, and investing in websites and online businesses. This guy’s a pro and we get into quite a bit.

Not the most exciting subject, but I had so many questions I just had to keep hammering him for the full hour. Sit back, relax, and let’s talk accounting when it comes to our industry.

Digging the Web Equity Show? Please leave us a review on iTunes. We’d really appreciate it!

Listen To The Full Interview:

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What You’ll Learn From This Episode:

  • Business Structure + Setup
  • Due Diligence With Buying Online Businesses
  • Taxes With Buying/Selling Websites

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